9 Steps to Increase Website Conversions
Online sellers face the greatest challenge in turning casual shoppers into buyers. A brick and mortar store‘s conversion rate is between 15-30 percent. This may seem lower than you expected. The shocking truth is that online store conversion rates average between 1 and 3 percent. The likelihood that someone will actually go to a store is greater than someone who just happened to stumble across it on their smartphone. There are simple strategies that you can use to increase your conversion rates.
1. 1.Reevaluate your web design
Shoppers who visit your website for the first time will have low purchase intent, especially if it’s your first interaction with your brand. However, this does not mean that they will not buy. It’s up to you to make it simple for them to buy. A good website design is essential.Better sales translate into better results. Your site should be easy to use and provide great customer experience regardless of what device, browser, or phone it is being accessed from. The next step is to reduce the number of steps, screens and clicks required to complete a purchase. To reduce the amount of typing required to purchase, give customers the option to check out without creating an account.
2. 2. Build Authority Through Content
By updating your website with blog posts and articles, you can engage casual shoppers. You provide additional information, showcase your brand’s voice and build authority in your product category.Engaging contentThis will keep customers on your website longer and increase interest in your products.
3. Review your work to build credibility
Another way toBuild credibilityYou can host product and service reviews on your website. Customers are likely to search for reviews about your brand before buying to see if they have any questions. To keep customers engaged and build trust, you should have reviews on your website. They will search elsewhere if they don’t find them on your site. You might want to give your potential customers a complete shopping experience before they make a purchase.
4. Create engaging product descriptions
Although product descriptions are crucial for online sales, they are often forgotten.Descriptions of productsAs your digital sales representative, communicate the benefits and features of each product. This will help you make or break a sale. The product descriptions should be concise, clear, and simple to understand. The best product descriptions should detail the features and benefits of each product. To make it easier to read, don’t hesitate to add bullet points or imagery.
5. 5.Incorporate Impulse Buys
Impulse purchases play an important role in driving brick-and-mortar retailers‘ sales and conversions. Impulse buys should be used in the same manner by online stores.Digitize impulse purchasesFlash sales, limited-edition and limited-quantity products are a great way to appeal to shoppers. Showcase other customers wearing or using your products to appeal to shoppers’ emotions. Finally, offer fast or discounted shipping to your impulse purchases.
6. Cybersecurity Fears Can Be Soothed
Customers are likely to research your brand and assess its credibility.All cyber security concerns can be remediatedFirst, make sure you have adequate security measures in place. You should ensure that your website is secure. This can be determined by the start of your web address with “https” or “https”. Any ecommerce platform, or web hosting provider you use should be able upgrade your site if it’s not.
Make your business approachable and personable to ease any fears. Add an “About Us” page to your website with photos of your staff and background information about your business. Customers will feel more comfortable knowing that they can trust your company and their money. Make sure your customer service representatives are easily accessible via an email address and phone number. Customers will know who to call if they have a problem.
7. Simplify the Checkout
A simplified checkout process is one of the best things you can do online to increase conversions. Shoppers will abandon their online carts if they are faced with a confusing or lengthy checkout process. Customers can create an account to save shipping and payment information, which will make it easier to order in the future. Customers can also choose to skip this step. You can choose from a number of payment options, including Apple, Google, and Samsung Pay. Also, PayPal and Venmo are all available. Mobile customers can now pay with their fingerprints instead of entering card information.
AdditionMobile package trackingDirectly linking to your website allows shoppers to have a more personal experience and eliminates the need to log in to third-party sites to track their order. Customers will be able to track their package via mobile device live tracking, which gives them another reason to click “buy”.
9. Keep your eyes open for sales
Don’t give up if all else fails, and your customer doesn’t check out. To gently remind customers to go back to where they were, you can use tools such as automated email marketing or social media advertising targeting. In your retargeting emails, you might offer a limited-time discount.
Instagram is aGreat visual marketing toolFor showcasing products and lifestyle photos, and increasing brand awareness. According toMashableAccording to Instagram, there are over 25 million Instagram accounts. The photo-sharing app is now one of the most important platforms available for small and direct-to consumers brands.
Instagram introduced many features in 2018 that made it easier for brands and consumers to market their products. With designated product stickers, retailers can post a link to up five products in each image or video that they upload to their Instagram feed. All of your followers can view your product posts, as well as anyone who searches for or follows the hashtags that you use. Instagram now has a shopping section under its Explore tab. They claim that 200 million people visit it daily.
This is how to sell on Instagram.
1. 1. Create an Instagram account for your business
First, you must have an Instagram account in order to sell on Instagram.Business Instagram account. This will only work if your Instagram account is connected to a computer.Business Facebook Page. You cannot restrict the age or location of your company or products. Selling via Instagram is best if you’re able to ship products nationwide.
2. 2.Connect Your Instagram Business Profile with a Facebook Catalog
If you sell on Facebook already, or have an account with Facebook,Facebook product catalogueOnce you have set up your account, you can connect your Instagram and Facebook accounts. You can create a Facebook catalog by going to the Business Manager of your Facebook account.
Notice: Products must be added to your online store via a computer. There are also ecommerce platforms like BigCommerce or Shopify that offer a simpler solution.
3. 3.Your Account will be reviewed
After you’ve completed either of the above options, your Instagram account will automatically be reviewed and granted access to the shopping feature. Your catalog must be approved first if you want to create a new catalog. The account will then automatically review for shopping. The review process usually takes around a week, but Instagram might need to look at the account more thoroughly, which could take longer.
4. Connect your Facebook Product Catalog
Before you start:
- To tag products on Instagram, your account must be approved
- Check that you are using the most recent version of Instagram.
To change product tags:
- Check out your Instagram business profile
- Tap the button at the upper right corner
- Tap Shopping in Business Settings
- Choose the product catalog that you would like to shop on Instagram
- Tap Done
Now, your business profile can be set up to tag products on Instagram stories and posts.
5. Make a Shopping Post, or Story
Instagram allows you to tag up to five products per image/video and up to 20 per post with multiple images. Shop for new or existing posts via your Instagram business account. You can edit your feed posts at any time.
You can make one product sticker per Instagram Story. You can also edit the text and color of the sticker. Stories that have already been published cannot be edited. You will need to delete them and republish them.
- Make a new story, or a feed post
- Tap Tag Products on the Share screen to tag Instagram feed posts Tap the sticker icon to select the product sticker option for stories.
- Choose the product that you want to tag in your catalog. Place your product sticker or tag on the product.
- Share your story or post
Tips for creating shopping posts
Posts are photos and videos that you post to your profile.
- To activate the “Shop” tab in your business profile, create at least one shopping post.
- For higher engagement, feature more than one product in your posts. However, you should not crowd tags with too many products.
- Use different shopping formats in your feed. Tag a single image/video, or create a carousel that includes both video and static content
Tips for creating shopping stories
Stories are 24 hour temporary photos and videos that appear at top of the homepages of your followers. Stories can be saved to your Profile Highlights section.
- To complement your visual creativity, you can customize the text color of product stickers
- Use product stickers in stories to promote your products or make sales announcements.
- When using product stickers, keep the product at the center of videos
NEW Shopping Features
Instagram has launched a Shopping channel on Explore. This will be available to all users who have expressed an interest in browsing products. This channel will allow shoppers to pursue their interests and inspire others, as well as allowing businesses additional exposure. Your shopping posts can be shared on Explore with people who don’t already follow your business.
Instagram has also launched a Save feature that allows customers to save products from stories and shopping posts. Customers can save products to their shopping collection so they are available for them when they need them. This makes shopping much easier.
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