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Pinterest and the Retail Revolution: How to Inspire Younger Shoppers

Decorations for a birthday cake. Knit sweater patterns. Creative ideas for bedroom organization. Pinterest is now a retail resource. Pinterest is theplace to find inspiration for DIY retail projects.

This is especially true of the younger generation. Sixty seven percent of Pinterest users were millennials. One out of every two millennials spends at least one hour per month on Pinterest. It’s not surprising that Gen Z, the next generation, is obsessed with social media88% of their purchases are influenced or influenced by social networks.

Pinterest is well-known for many things, including fashion, food and travel. But, what it does best is promote DIY projects.

This large group of young shoppers can be satisfied by DIY, craft and home shops.

Modernize your life with youthful youth

The millennial generation is crafty. 41% of crafters are between 18 and 34 years old.

Yet, many of the craft stores are outdated. Many millennials compare DIY shopping to the 1980s and 1970s.

Pinterest is modern, sleek and simple. People who use Pinterest to find creative and innovative ideas for their business will be disappointed at the “grandma vibes” they encounter in physical stores. It is clear that most arts and crafts retail shops need to be modernized.

Jo-Ann Fabrics, or JOANN as it is now called, is a great example of a successful revitalizion. The DIY chain has made it clear to customers that they have more to offer than just “Fabrics”.

Their greatest change is their dedication to opening new concept shops. They opened their Columbus, Ohio location in June. The shop is whitewashed with gray accents and their branded lime-green. It’s modern and minimalistic, and in line with the millennial minimalism preference.

Inspire and educate with interaction

Consumers look to Pinterest for inspiration.

The application of Pinterest to retail is both educational and inspiring. The in-store experience must follow suit. It should take what Pinterest has to offer to a level that cannot be replicated online.

Home and DIY stores are a great way to let your creativity shine. Let’s say someone has a vision to make some fashionable jewelry. To further inspire them, you can also get a jewelry box that will house their new designs.

You can go further. You could create a Pinterest Spot, similar to a shop-within-a store that showcases the latest Pinterest trends. Pinterest’s August insight revealed that searches for sunflower fields pictures increased by 1,069% over July. Combine yellow paint, brushes, and canvases with sunflower designs and let the consumers make these wall decorations.

You can also anticipate holiday projects. This gives you the chance to make a stunning display of decorations, lights, and snacks. Be the source of inspiration and power.

Permanent stores are more attractive than e-commerce because they offer the possibility for activities. JOANN’s Creator Studios is a large space for community activities, not only for classes and demonstrations but also for those who wish to create their own projects. You can also rent sewing machines and other supplies to help you get the job done.

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The bridge that enables online and offline cooperation

The younger generation, especially Gen Z, wants to have more technology in retail. This is in line with their obsession with social media. As we have seen with mass merchants, innovative tech gives retailers the ability to improve the shopping experience.

JOANN now offers mobile “check-in” at their Cut Bar. Customers can shop while they wait, and will receive a text message to let you know when it’s your turn. This simple addition makes shopping easier, more efficient, and less stressful. This creates a space for staff to interact and answer questions.

Tech (especially data) can help bridge the gap between online and offline worlds. For example, Pinterest can be used to connect brick and mortar for both the good of each channel.

Michaels has a variety of project ideas on their website. These include step-by-step instructions and demo videos, as well as full supply lists. These ideas can also be found in-store but it is harder to see the connection. Although retailers cannot group products together to support a single project, they can be strategic about which projects they highlight in-store. You can place idea cards at the front of the store that highlight top projects and show the aisles in which materials are available.

We return to Pinterest and JOANN. JOANN based on data from top pins found that DIY personalized shirts searches rose by 250 percent in 2017. They created an dedicated area to sell custom t-shirts using various materials and electric cutting machines. A screen that updates constantly to show you the most popular pins will be a great addition to a Pinterest Spot.

Signage can be used to inform, educate, and inspire customers in your store. Joann could also use tablets to sign in to the Cut Bar. Joann could also add digital signs to the store that allow customers to search specific projects on Pinterest. The digital high-tech experience shoppers desire is made possible by the ability to easily switch between Pinterest and retail.

This was initially a digital innovation, but it has now become a boon to brick and mortar shops. The rise of Pinterest has brought new life to DIY. It’s now time for retailers take this growing interest and make it their own.

To bridge the gap between in-store and online, it takes a team of strategic people. Medallion Retail has the expertise and experience to help you do this.

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