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Retail Analytics: Bridging Online and Offline

Online and offline have reached a point in which they must connect in order to provide the seamless shopping experience that consumers demand. However, the problem is that online and offline retailers continue to view them as separate businesses which is hindering growth and innovation.

Remember how everyone predicted that online shopping would become the future and that malls would close? Online retailers now need brick-and mortar stores in order to offer consumers the omnichannel shopping experience they desire.

Online and offline are becoming blurred for consumers. As long as they are getting the deal they desire, shoppers will be happy. If a customer buys shoes online for a special occasion, she might not be sure of the color. She goes to her local store to see them. They didn’t have her exact size. She orders online and then picks them up at the store the next day.

Omni-channel retailing allows customers to make a purchase on one channel and then move on to another. A customer may find an item they like at a shopping center and then purchase it from their phone on the way back. Some retailers are ahead of the game when it comes to omnichannel. Apple is an excellent example. It offers a seamless end-to-end shopping experience and makes you feel like a member of the Apple family.

Amazon shocked many with its announcement last year that it would be opening brick-and-mortar bookstores. The retail giant is not the first to open a physical storefront, nor will it be the last.

We must understand that both the online and traditional shopping experience work together. This means we need to provide the consumer with what they want right now and predict what they will need later. Smart analytics is the key to all of this.

Retailers must analyze customer behavior across channels in order to identify patterns in past transactions, user profiles similarities, common demographics, and trends in price movements. This data can be used to help retailers better understand their customers’ buying intent and drive them to purchase. This seamless omnichannel experience benefits customers as it allows them to have a smooth and simple buying process.

Advanced data analytics can be used by retailers to map the pricing landscape according to order value and transaction frequency. This analysis can be used to monitor new and returning customers in order to identify trends in products, pricing, and regional differences that might arise based on whether they are an existing or new customer.

Big data is changing retail. Analytics is crucial to keep track of shopper behavior in real-time and at a fine level. It is evident that both large and small businesses are using smart analytics to understand their markets better and attract new shoppers.

Retail analytics is essential in today’s highly competitive marketplace. It can be difficult to win new customers and retain them.

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Coupon codes add cheer to holiday campaigns

Coupon codes can be a great way to get new customers and keep returning customers. According to research, coupons are preferred by more than half of consumers to other promotions.Placed(www.placed.com).

According to, there are 121 million U.S. users of digital coupons and growing.eMarketer(www.emarketer.comThese promotions are important for small businesses, especially when they want to increase holiday sales. These promotions can be incorporated into your holiday marketing strategy in three different ways.

Do Something Different

Let’s start with the basics. First, decide what offer is most appropriate to use in holiday campaigns. Although small businesses often use promos and offers, such as “type THANKS16” to redeem, unique coupon codes allow for better segment tracking and prevent coupon code abuse.

Merchants can personalize offers to different customer segments by using unique coupon codes. A discount that is based on customer behavior and insights can help you cut through the noise of competing promotions and increase sales.

Make a Sense Of Urgency

Sometimes shoppers just need a little push to make sure they are satisfied with their purchase. Customers can be motivated to buy by small business owners who include unique coupon codes in their abandoned cart strategy. Merchants can remind customers about items that they viewed a few hours after someone adds them to their cart, but fails to complete the purchase.

Send a second reminder email to the customer if they don’t check out. This will include a unique coupon code that expires at midnight or within one day. This encourages customers to make a purchase immediately.

Give them Reason to Return

Offer a coupon code to save on your next holiday purchase to keep the momentum going. You can reward them for certain actions with coupon codes.

Retailers can do this by offering discounts codes or brand loyalty points to key actions, such as commenting on the Facebook wall or submitting product reviews. These seemingly insignificant actions can quickly add up to be virtual endorsements of products through word-of mouth. Merchants can encourage customers to return and reward them for every purchase, much like a virtual punchcard.

You can offer something unique and different from your competitors as a small retailer. Small businesses can make a lasting impression by supporting social causes and creating unique products or services. This will help you stand out among the rest during a season where not only are you giving but also helping others.

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Coupon codes offer a final boost

The E-tailing Group found that approximately half of consumers will spend more with retailers who use their purchase habits and interests to personalize their shopping experience. Merchants have turned to new tools to personalize offers to customers based on their purchase behavior. Smart tools are being used by small business owners to manage coupon codes, reduce discount code abuse, and increase annual sales.

To increase their sales and marketing efforts, retailers can make coupon codes more targeted and unique by making them relevant and appealing to shoppers with great offers.


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