The foundation of any online store is eCommerce lead generation. A steady stream of high-converting leads is essential for any online store to be successful. Lead generation is often associated with B2B companies,…
Tag: ecommerce
Ecommerce Know-How: The Free Shipping Equation
Ecommerce Know-How: The Free Shipping Equation In 2009, every major carrier in the USA will be raising shipping prices. Profit conscience online shopkeepers, therefore, should take pause and reevaluate whether offering”free shipping”…
Profile: eCommerce Owner on Benefits of Niche Retailing
Profile: eCommerce Owner on Benefits of Niche Retailing Many ecommerce merchants occupy niches within an overall industry. Spotlight Retail is one of these merchants, but in Spotlight’s case, it occupies 20 individual…
Pros, Cons of an Ecommerce Acquisition
In “7 Strategies to Boost Ecommerce Revenue,” my previous post, I researched fundamental, low risk strategies to grow ecommerce revenue. There’s another strategy, but if you’re prepared to assume more risk: an…
Recognizing Ecommerce Shoppers: Who, Why, Where, When, How
Most ecommerce merchants can explain their clients in an overall way. They probably know basic demographics — age range, sex, income level. However, do they know the”why,””where,””when,” and”how” their clients make their…