Pre-orders in eCommerce: The ultimate hype strategy Pre-orders are best when demand exceeds supply. Pre-ordering is a new way to market your products, gauge excitement and make decisions about restocking products or…
Tag: strategy
A platform strategy that works for you is key to your future fitness
A platform strategy that works for you is key to your future fitness Future-fit businesses are more likely to be successful. Forrester found that future-fit companies grow 2.7 times faster then their peers. It…
Amazon’s Loss Leader Strategy Results in No Gains
For the first time in several years Amazon posted a loss in two of the previous four quarters. The second quarter loss occurred despite a revenue increase of 22 percent over the…