Online indie sellers and pop-up shops are moving into vacant brick and mortar stores as large retailers like Sears and Payless leave empty storefronts. E-tailers are becoming more aware of the importance and…
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Insights are a key part of the APAC marketer’s toolkit
Martin Roll moderated the discussion. Simon Kahn, Google APAC’s Chief Marketing Officer, sat down to talk with industry experts about the anatomy of insights derived from consumer data as well as the…
Smart bidding: The right user, right time, right bid: How smart bidding increases efficiency and saves time
Manual bidding is not able to keep up with the variety of ads formats, devices, and audiences that are available today. Google Ads’ Unified Bidding solution Smart Bidding uses machine-learning to optimize for…
Six insights to create the perfect partnership
After the pandemic, marketers have seen a shift in how they reach customers in APAC. The expectation of consumers is that brands will engage with them more personally. However, brands are trying to find…
Rethink Ready: How to prepare your company for the next phase of life
2020 was a year like no other. Pandemics that disrupted daily routines and life. Global economic disruption. Uncertainty about what the future holds. We are all on a journey that is truly unknown. It’s not that…