The Salesperson of Year is Your Digital Storefront: How to Make Your Customer Experience Perfect for Peak Season
Your team can walk the store looking for opportunities to interact, discuss options, answer questions and sell to customers. Your digital storefront can be your sales team, allowing you to delight customers and engage thousands of people in a matter of seconds.
Adobe has created a Self-Assessment to help you transform your customers‘ experience on your website(s). This tool can be used by you and your team to ensure that your site is ready for the most important times of the year.
Continue reading for additional tips and information about the steps recommended in the checklist.
The Magento Site Self-Assessment checklist starts by asking your customers if they can shop on their mobile devices. Last year 84% growth in online sales during the holiday season was directly due to smartphones. This trend is expected to continue in 2019. Many merchants have difficulty converting these visitors into sales. Many digital storesfronts aren’t optimized for mobile shoppers to make sales.
These are some of the most important things to do in order to ensure your website is mobile-first:
*You should ensure product information is easily readable on mobile devices, without having to pinch or zoom.*Best practices for payment formsSuch as the ones recommended hereYou can also remove unnecessary fields and use graphical elements whenever possible. Finally, you can test the checkout performance.
*All functionality on the website should be available without having to switch to desktop view.
Establish a loyal relationship with existing and new customers
You have spent the advertising dollars to attract customers. They are convinced to buy the product or service through hard work and perfection of your website. Finally, you provide a wonderful customer experience. You shouldn’t let all the effort and expense that went into creating this experience be wasted by not offering a loyalty program to your customers. Loyalty programs will increase your revenue and expand your customer base over time. They can also give you information on how to tailor your marketing to existing customers.
You can personalize your site with great search and filtering
It is crucial to provide a great experience for customers searching on your website, regardless of their device. There are many sitewide search options available for merchants. We recommend Elasticsearch as the default option on Magento sites. You can see the Magento Marketplace for a complete list of extensions that are available for search.
After you have chosen a sitewide tool that is appropriate for your company, optimize the location of your search bar to make it easy to find on your site. Prioritize improvements in semantic search and auto-complete to speed up users’ ability find what they want when shopping. Don’t forget about filtering tools. They make browsing easier for all users, regardless of their device. You should ensure that your filtering tools are easy to use, reliable, and include a broad range of filters.
Although it can seem like a secret formula that only a few people know, the truth is that social media marketing is not easy.
Word on the Street
Social media is the new word of mouth. Social media is the new “word of mouth”. Make sure that your customers are able to share and like your business on all major social media platforms. You should ensure that you have a page, channel, or handle for each of these social media platforms. This should be managed at least partially by a professional. Last reminder: Video platforms such as YouTube and TikTok can help customers make purchase decisions.
Get to know one another
One of the best ways for new customers to join your social and content ecosystem is to offer them the opportunity to register on your site using their social media login. This allows you to quickly establish your customer’s social media presence, which will help them to associate your business with their social media network. It also helps you quickly register the customer on your site.
Shoppable and Consistent
Customers can now shop for social media. This gives them a new way to see and understand your products. Customers can see the impact of a product “in real-life,” whether it’s in static photos or videos that are shared over a number of posts, unboxings, etc. This can help them to really visualize the product.
One final reminder for social media and the Internet: Make sure your calls to action and offers are consistent with what customers will see once they arrive on your site. Don’t waste all that effort and money to get customers to click on your site via an advertisement, a post to social media or shoppable social media. Give them an experience that is consistent with what they expected.
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