As a custom software development firm, Vilmate has ample experience in Internet, picture, UX/ UI, and email design whilst attaching great value to illustration as an important element of any application or a web site. Pictures are excellent attention-getters and displaying isn’t a complementary element to the end product — an app or a website comprises revolves around its layout. It’s the case that conveys meanings at exactly the same time contributing to the product’s usability and aesthetic value.

The case isn’t just about looking fine

It is a matter of course that, in 2018, the user-centered layout is a focus. However, building a user friendly layout is a major yet intricate task that requires a holistic approach. With such an approach, the undertaking is sure to lead to a more coherent whole where bits are finely slotted together. If these bits are visual indicators within an application or a site and the graphic user interface (GUI) is a set of these bits, a human-computer interaction (HCI) through pictures will occur. Thenit is for a designer to determine whether these images/illustrations will turn out to be only a decoration in the context of HCI or will be incorporated into an application/a site to communicate information necessary for improved usability of a product and a wonderful user experience.

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We dare say that the response is self-evident. Given that creating the user-centered layout is the most important concern, the usability of a product is the alleged outcome. Not only making it look nice. Attractive screenshots on the app’s product page on the App Store or Google Play are very likely to persuade users into downloading and trying this application. Still, the screenshots — and the apps’ illustrations, the totality of which is introduced only upon the setup — must express what the heart of the message you’re trying to communicate is. What’s more significant is that the actual usability degree is determined not by the beauty of the screenshots but by how an app rankings in search results. This is directly influenced by the ratings and testimonials added by people who have already tried and downloaded your application.

Finally, if you’re a person who needs your product to be enjoyed and consequently to yield a profit (we bet you are), you ought to emphasize usability making illustrations simple to comprehend without adding to the users’ cognitive load. Subsequently, it will rather be searching for customers’ loyalty and liking than for lots of great first impressions.

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Illustrations as an aesthetic foundation for the app’s usability

Still recognizing the significance of the app usability caused by the practice of user-centered layout creation, we cannot deny the aesthetic usability impact. In regards to design (even among the mobile apps and sites ), people tend to associate it with the design and appearance, not using the usefulness or utility. They frequently get stronger impressions from seeing a design as opposed to interacting with it. Therefore, an aesthetically pleasing or gorgeous design might be perceived as instinctive.

As a matter of fact, both the aesthetics and the usability factor has to be taken care of while producing illustrations for applications. Supposing there are some individuals who believe in pictures (imagers) and others who believe in words (analysts) and each of them will use your application, it will be to your benefit to make your app’s design aesthetic and usable to the same extent. To accomplish this, designers must arrange all of the components intentionally included in an aforementioned holistic approach so the overall image looks pleasing to your eye. In such a scenario, illustrations as a comprehensive visual explanation and visual backing are effective ways to improve the user interface and find a win-win solution.

Some people may argue that design is a matter of taste. We should say it’s up to a point. This is precisely why we highlight the term pleasing while on the topic of aesthetics. Attractive if applicable and appropriate examples can provide an application with the individuality and uniqueness. Even not that complex concerning their functionality apps stand a chance of appearing more professional when accompanied by well-done images. Sure, layout can be enjoyed or disliked yet this fact shouldn’t diminish the educational value of these illustrations. If they’re known right and represent an effective call to action, their being or not being into the consumers’ taste takes a back seat.

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Furthermore, there’s a viable explanation to why it’s appropriate to say that the design aesthetics is the basis of the end product usability, or rather, the aesthetics and usability are closely interwoven:

    • It is much easier to draw users’ attention by appealing to emotions and aesthetic sensitivity.
    • In comparison to the text as verbal means, illustrations as visual means are a quicker way to communicate a message.
    • According to visual metaphors, illustrations may create your layout engaging and turn on a successful message transmission mode.
    • And vice versa: illustrations styled to a clear visual hierarchy will likely be seen as fulfilling aesthetic criteria and sensibilities.
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Types of UI examples

So, in plain language, illustrating could be presented as the process of producing images appearing aesthetically pleasing and putting them to work. They ought to speak to the consumers visually representing the main idea of the product that they support; in our situation, it’s either a site or a mobile application. So as to acquire this appeal to fulfill with the viewer’s broad response — to activate a particular emotional reaction (to impress) and also to have the message delivered effectively, clearly, and right (to communicate and inspire ) — different kinds of examples are used.

    • Theme and style.

      • Utilization conditions: your app or site requires a general stylistic layout and in certain cases, interactive elements which would feel natural and intuitive.
      • Purpose: to offer the user interface with constant visual support regarding the app’s or site’s business and fulfilling users’ aesthetic requirements. This type is one of the most general nature and may be expanded to include the rest of the types given below.
    • Onboarding.

        • Utilization conditions: a user installs your application or visits your site for the first time and the product (an app or a website ) he/she is up to use has been released. The hook is necessary.
        • Purpose: to walk the users to get them oriented in what the app does. The principal focus is on making people like you by telling them just what you think they have to understand in the first location. Illustrations will be a terrific way to emphasize the advantages of the product temporarily and persuasively.



Utilization conditions: a reward system has to be made for users to test their progress, keep track of and reach their targets.

Purpose: to include gamification to a website or an app, the reward system was created. Constructed to keep a consistent visual experience, it may also promote the product’s worth in terms of UX. Attractive illustrations on a screen which are, among other things, encouraging users to move will work for making the conversation more user friendly.

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Utilization conditions: the brand is in need of a representative character which may be an embodiment or a sign of its most cherished values.

Purpose: to reinforce a brand message. In actuality, mascots would be the identity of a product. They would be the fertile ground for designers’ and illustrators’ imagination. Importantly, the mascots have to be created as part of a branding/content plan so as to fulfill all of its alleged purposes: personalization, brand awareness, stylistic support, virality, etc.


Utilization conditions: a mobile app or a site requires an incentive to keep users. Not always, illustrations need to convey much meaning.

Purpose: to create an experience enjoyable and fun. Information processing may take much hard work and individuals might need something which would appeal to their feelings and ship them”good vibes.”


Although we have once and again emphasized the high worth of illustrations for UI/UX design of mobile applications and sites, the major requirement is still the same no matter your personal attitude towards them — you need to keep them coherent and clear. The plan is all about making people comprehend the significance. So, it must complement the writing.

Avoid jumping back and forth between different types of expression. Interacting with your product, users won’t only read the text or have a look at the images; rather, they’ll be subconsciously trying to connect the dots and get the entire picture. Be kind towards your customers, guide them. If you are feeling an idea had better be expressed through words, use text to communicate information and make illustrations to genuinely enhance User Interface.

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