Charts: Shopify's Share of Global Sites, Ecommerce Sales

Shopify started in 2004 in Ottawa, Canada, when its founders were dissatisfied with existing platforms to market their snowboarding gear. Fast forward to 2020, and Shopify is a worldwide brand. Total 2020 earnings will exceed $2 billion. Its common shares trade at approximately $1,000 each. Over 1 million merchants in 175 nations sell on the platform.

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Approximately 39 percent of international websites in Dec. 2020 utilize no material management system. Another 39 percent of international sites use WordPress. Next is Shopify in 3.2 percent. This makes Shopify the biggest ecommerce-only platform, representing 3.2 percent of global sites in Dec. 2020, up from 1.9 percent in January.

Shopify’s Share of Global Sites

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PRACTICAL ECOMMERCE | Source: W3Techs

View as information table, Shopify’s Share of Global Websites

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56.6%56.6%53.3%53.3%51.3%51.3%45.3%45.3%43.1%43.1%38.6%38.6%25.6%25.6%27.3%27.3%29.2%29.2%32.7%32.7%35.4%35.4%39.3%39.3%0.4%0.4%0.6%0.6%0.9%0.9%1.4%1.4%1.9%1.9%3.2%3.2%No CMSWordPressShopifyJan. 2016Jan. 2017Jan. 2018Jan. 2019Jan. 2020Dec. 20200%20%40%60%

Shopify’s Share of International WebsitesPRACTICAL ECOMMERCE | Source: W3Techs

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Shopify reported about $61 billion in gross merchandise volume across its platform in 2019. Total worldwide ecommerce sales in 2019 were approximately $3.5 trillion. Thus Shopify’s share in 2019 represented 1.7 percent of the global total.

Revenue of Shopify Sellers vs. Global Ecommerce Revenue

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Annual gross merchandise volume of Shopify sellers vs. total international sales; USD $ billions

PRACTICAL ECOMMERCE | Source: Marketplace Pulse, eMarketer

View as information table, Revenue of Shopify Sellers vs. Global Ecommerce Sales

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Annual gross merchandise volume of Shopify sellers vs. total international sales; USD $ billions$2382$2382$2928$2928$3535$3535$26.1$26.1$41.1$41.1$61.1$61.1Global Ecommerce SalesShopify Sellers: GMV201720182019$0$1000$2000$3000$4000

Earnings of Shopify Sellers vs. Global Ecommerce SalesPRACTICAL ECOMMERCE | Source: Marketplace Pulse, eMarketer

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The amount of merchants using Shopify has steadily improved, topping 1 million as of Dec. 31, 2019. The average yearly earnings per merchant, however, remains small at $61,100 in 2019, up from $42,857 in 2017.