Marketing is not only about setting up campaigns. It is about targeting the right audience at the right time, and with the right message.
Every successful company heavily relies on different marketing activities. Email marketing, online advertisements, SMS, and other marketing operations create a constant flow of urgent tasks that eat up a considerable amount of time.
Thankfully, innovative marketing automation solutions allow marketers to spend less time on manual setups and achieve higher results. That’s why businesses turn to marketing automation.
What is Marketing Automation?
Marketing automation refers to software used to execute marketing activities without supervision and much effort. The main purpose is to save time on manual work and improve the effectiveness of marketing teams.
Many companies acknowledge the importance of marketing automation. Almost 91% of businesses say that such software influences the overall success of the whole marketing strategy. On average, 51% of businesses are already using marketing automation and 58% are planning to adopt it. Also, businesses that implement marketing automation enjoy a 451% increase in qualified leads on average.
Companies implementing marketing automation receive the following advantages:
- Less time on setting up marketing activities
- Easier achievement of higher results
- Consistency in all marketing efforts
- Personalization across all marketing channels.
- Ability to reach the right audience through the right communication channels
The above benefits show that marketing automation should go hand in hand with your marketing efforts. The only difficulty is to choose the right software that will complement all operations.
Marketing Automation Platforms: dotdigital
Marketing automation is impossible without robust software designed for the purpose. dotdigital meets all the requirements, offering a wide range of features, integrations with a number of 3rd party platforms and solutions, plus a super-friendly interface.
Let’s learn how you can automate your marketing activities with the dotdigital marketing automation system and avoid wasting money on inefficient strategies.
Why Choose Dotdigital for Marketing Automation
dotdigital is the preferred choice for small and big companies. This innovative, cloud-based omnichannel marketing automation platform is designed to help businesses working in the B2B and B2C segments create, test, and automate different marketing activities.
dotdigital is targeting online retailers that need a robust solution to supervise their marketing activities. The platform helps users save time on routine tasks. What could be done by five people previously, can be performed by one person with dotdigital.
dotdigital enables omnichannel marketing with a single platform. There is no need to jump between different software to automate emails, create a chatbot, or set up and start online ad campaigns.
dotdigital Marketing Automation System: Key Features and Channels
dotdigital is a smart omnichannel marketing platform, meaning it allows to automate operation across different channels. To better understand how it suits your business, take a look at what you can do with the solution.
- Email marketing automation
Email marketing holds the rank of the most popular and effective marketing activities. Actually, 59% of customers prefer email as the best choice to connect with them. Email marketing offers 4100% ROI, which makes it important for companies of all sizes.
dotdigital offers user-friendly tools for email marketing automation and creation. Every time you create a new email for your audience, you don’t have to do everything from scratch. Just take a look at the provided set of features:
- Ready-to-use email templates and a drag-and-drop email builder.
- A/B testing for choosing the best way to communicate with your audience.
- Ability to save company colors, themes, and font stylings to stay consistent in your communication with the audience.
- Support for dynamic content to create personalized emails that resonate with your audience or even add product recommendations based on the products viewed or bought.
- Get in-depth insight into the recipient’s behavior with email marketing analytics.
SMSis a perfect way to reach customers on the go and outside the overcrowded email inbox. With dotdigital, you can:
- Add links and track from where your customers are coming
- Use shortcodes to encourage engagement
- Segment audience to target the right audience with the right messages
When visitors leave your website, it does not mean that you’ve lost your chance to convert them. Win them back using display ads with Google Ads and Facebook ads. Retargeting provides the following features:
- Intelligence retargeting to capture the attention of your visitors.
- Reach visitors on their favorite websites and social media channels.
- Segment audiences to get in touch with customers at the right time, increasing the chance for conversions.
- Landing Pages and Forms
Maximize conversions with dotdigital and its tool designed for content marketing automation. You will be able to easily create surveys, forms, and landing pages, thus increasing your subscription list with no fuss:
- Use popovers and sign-up forms on your website to increase the number of subscribers.
- Customize landing pages and bestsellers, product recommendations, etc.
- Create surveys and landing pages with the drag-and-drop editor. Easily add content blocks, data fields, and much more.
- Use surveys to collect feedback or provide registration forms.
- Collect the data to use it in future omnichannel marketing campaigns.
Be there for your customers when they have questions about your store, products or services. Provide the information needed and increase the change of converting them into loyal customers with the provided chatting tool.
- Improve the customer experience of your store by integrating a chat.
- Quickly deliver answers to questions and increase customer satisfaction.
- Invite users to subscribe to your newsletters via a form directly within the chat.
- Use the opportunity to cross-upsell when conversing with users.
- Change the color and theme of the chat widget to make it an integral part of your website design.
- Set up automatic welcome messages and out-of-hours information.
- Get valuable instant feedback on your products and services and improve them accordingly.
The real power of dotdigital is hiding in omnichannel marketing automation. Spend less time on routine tasks and spend more time on those tasks that require your attention. Here is what you can get with the platform:
- dotdigital gives you superpowers. Do the work of five people and save time on other tasks.
- Use omnichannel marketing automation to connect with customers through the channel of their choice.
- Define key stages of the customer journey, automate customer lifecycle, and nurture leads more effectively.
dotdigital is an all-in-one omnichannel marketing automation tool designed to help businesses grow faster with effective strategies. By automating tasks, you make breathing space for you and your team to focus on achieving strategic goals instead of overseeing everything personally. The drag-and-drop builder makes email, landing pages, and chat easy breezy.
Be Progressive with Marketing Automation
dotdigital is a powerful eCommerce marketing automation solution designed to help teams create uninterrupted marketing campaigns. Integration with a number of eCommerce platforms makes it a one-box solution for many businesses.
To get started with the platform, you just need to perform the following actions:
- Register with dotdigital
- Start a new campaign
- Set up automated triggers
- Launch the campaign
- Track the results with built-in analytics