Choosing the right platform for your business can make a big difference in your future growth and business strategies. There are many differences between Magento eCommerce platform and Shopify eCommerce platform, which are two of the most popular in the world. It can be difficult to choose the right one for you. This post will compare Shopify and Magento in order to help you choose the best one for your online store.
How to Choose an Ecommerce Solution?
A digital commerce platform that works well can transform the way you do business online and offline. Your goals, budget, and level if expertise will determine which platform works best. When deciding between Magento and Shopify, consider which factors are most important to you.
- Use it quickly
- Point of Sale
- Apps and Extensions
- Community and Support
Magento vs Shopify Full Comparison
Magento vs Shopify: Popularity
According to Datanyze, Shopify holds the fourth largest eCommerce market share at 11.43 percentage and Magento is tenth at .32 per cent.
Shopify outperformed Magento’s 68.174 active websites with 591.150 websites. Shopify is now much more popular than Magento.
Shopify is clearly the better option than Magento. Shopify is easier to use, and has a simpler user interface. Magento, on the other hand, is richer in features but more suited for experienced developers. This factor will be explored in greater detail in the next section.
Magento vs Shopify: Features
Both platforms offer a variety of functionalities and features that increase store efficiency and sales. However, there are major differences.
Magento is open-source software, while Shopify is closed-source.
Magento allows you to modify source code. Merchants are able to make any necessary code changes after installation to properly apply the software to specific use cases. Open-source software has gained popularity and has many advantages. It has a large developer community and is flexible. As long as you have the right tools and resources, there are no limitations on what you can accomplish. This is great if you’re a developer and have the resources to do it. If you do not have a developer team, you might be concerned about hiding them.
Shopify, on the other hand is a closed source SaaS (Software As a Service) eCommerce platform. This means that the merchant must adhere to the platform’s standards. Shopify uses automated updates and security fixes to improve its internal research and development. Shopify is also easy to use even for novices. You can start in a couple of hours or over a weekend. However, as eCommerce grows, the limitations of closed-source technology become more apparent. Shopify’s features are restrictive for merchants, and support responses can be slow.
Magento vs. Shopify: Easy of Use
You will not be able to create the eCommerce store that you desire if you choose a platform that is difficult to use. This could be detrimental to your brand’s image. Shopify and Magento both have well-designed interfaces.
Magento is easier to code than Shopify, but Magento is still more complicated. Magento is more flexible than Shopify because it allows you customize your store using code. However, it is still more difficult to use which makes it more difficult for many users to create a store that they are proud of. Shopify has a wizard mode that makes setting up stores easy even for non-technical users. Shopify’s drag and drop editor and simple tools make it easy to modify the basic attributes of a store website.
The Magento platform is easy to set up (multiple languages and payment methods), It will require technical knowledge and extensive developer support. Magento is not for beginners. However, experienced eCommerce merchants will find all the features they require in a flexible and customizable design.
If you are selling only a few products or have limited technical knowledge, Shopify is the best choice. Magento is not for beginners. You will need to take some time to learn how it works.
Magento is more flexible than Shopify, while Shopify is more user-friendly.
Magento vs Shopify: Pricing
Different platforms have different budgets. Both new and established companies face challenges due to cost. Therefore, we must include cost in our analysis. Magento vs Shopify: Which one is more affordable?
Shopify has a three-tiered pricing model. The service is available at $29 up to 299 per month, and can be customized to meet your company’s specific needs. These should not be considered the only costs associated to your platform, aside from design and SEO. So, in the grand scheme of things, a well-functioning Shopify site could cost a small-to-medium-sized company about $299 per month (before apps and themes.)
Shopify is a hosted website. This means you don’t need to worry about hosting or speed. Domains can range in price from a few dollars to several hundred, but most domains are between $10 or $30 each year. Shopify also charges transaction fees to pay payment processors like Braintree and Authorize.net. The premium percentage ranges from 2.0% to 0.5 percent. Higher monthly subscriptions have lower transaction fees. Shopify receives a percentage of every online purchase. The fees can quickly add up if your store receives many transactions. These fees can be avoided by using Shopify’s payment portal.
Pricing and Magento are a bit more complex. It is an Open Source platform. This means that it is free to use and freely available in the public domain. Magento 2 provides a completely free community edition. However, e-commerce shops may have to pay a fee depending on their needs. Magento 2 is suitable for all online shops. Magento 2 is self-hosted. Merchants will need to purchase a hosting solution. It will cost between $1 per month and 200.
The development services that you choose will affect the total Magento cost. Although hosting will be charged monthly by consumers, eCommerce store owners have many options for the best hosting solution for their platform. Hosting is crucial to an eCommerce store’s website. It can affect site speed, storage and the amount of products that it can hold. You can also purchase an Enterprise edition. The cost depends on your online store’s specific requirements.
It’s tied. Shopify and Magento are completely different platforms so their pricing models may differ. Magento is an open-source platform so your expenses will depend on what you need. Shopify also offers three fixed-price plans. While these may seem less expensive than others, you will still need to pay for themes and applications.
Magento vs Shopify: SEO
Search engine optimization is the key to any modern digitally-driven commerce platform’s success. Both Shopify as well as Magento have excellent SEO capabilities. Magento is more powerful, but Shopify is easier to use for the average user.
Shopify’s search engine optimization is heavily dependent on apps. It is easy to generate and auto-populate many SEO options using the built-in apps.
Magento is a great choice for SEO. It comes with many SEO guides and prompts that will help you get started. To make it easier for search engines to find your pages, you can modify image alt tags (which allow Google to understand how to categorize images on its image search platform) as well as URLs. These are all built-in features.
– Magento is better than Shopify in terms of SEO. Magento has more SEO features, including SEO prompts and the ability customize URLs. Shopify will allow you to search for and download many of your SEO needs and requirements.
Magento vs. Shopify: Extensions and Apps
It is essential to add more capabilities to your online shop, especially if the platform’s existing features don’t meet your eCommerce needs. Shopify and Magento allow you to easily add plugins and extensions to your store.
Magento is a leader in the field of add-on extensions. There are thousands of options available, both free and paid. This gives you a virtually limitless amount of ways to improve your website. Magento’s open-source software encourages users create their own plugins.
Shopify’s App store has more than 1,200 paid and free apps for business purposes, including email marketing, shipping and social media advertising.
Magento Marketplace offers more than 5,000 extensions. 1,970 of these extensions are free. Shopify is free, but $199 for integrating your online shop with Facebook.
Magento charges a monthly fee, while Shopify is billed monthly. Shopify themes are proprietary so you cannot modify them too much. Magento themes can be customized to your liking and you can create unique branding.
Shopify and Magento being two of the most widely used eCommerce platforms, many third-party systems like ERP, POS CRM, Accounting and payment gateways can be integrated with them. The majority of integration will be handled by both systems. For a demo of an solution, please contact us.
Both Shopify as well as Magento can expand their features. Magento is the clear winner here because of its ease-of-use and wide range of extensions. Shopify doesn’t allow merchants to hire Magento developers to create a customized module for their business.
Shopify’s app market is easier to use and contains more apps than the Magento Marketplace. Magento offers more extensions than Shopify but installing them requires coding skills.
Magento vs Shopify: Revenue
The total revenue for 2021 was $4611.9 million. This is 57% more than 2020. Subscription Solutions revenue increased 48% to $1.342.3 million and Merchant Solutions revenue rose 62% to $3.269.5 million. This is a 57% increase over 2020. (Source: Shopify)
Adobe Inc. reported that revenue from its digital experience segment, which includes its Magento Commerce eCommerce software for eCommerce, increased by 5% year-over-year to $826 Million in the fiscal second quarter ending May 29.
Magento vs. Shopify: Point of Sale
Shopify will offer its customers a point-of-sale service as a key feature of its platform. Shopify POS can be a good solution for some short-term needs, but it is not the best in the long-term. Shopify’s app store allows you to create a fantastic customer experience. It includes tools for in-store fulfillment and distribution channels as well as discounts.
Magento doesn’t have its own POS system, but there are many extensions available that will satisfy your needs as long as you are able to afford them. It is important to research every Magento extension before you use it. There are still security concerns to be aware of.
Magento vs Shopify: Support
The creation and maintenance of a website for an eCommerce business is only one part. If you are doing this all by yourself, you will need a platform that is easy to use and maintain.
Shopify offers excellent customer service via phone, chat and email, which is available 24 hours a days, seven days a semaine. Shopify’s customer support responds often quickly. Magento does not offer phone support, even though it offers support options that cost money. Magento users should seek assistance from the large Magento group.
The user guides for Shopify and Magento will provide you with a wealth of information. Videos and documentation will guide you through the creation of an online shop.
Magento’s customer service is not as good as Shopify’s.
Magento vs Shopify: Community
Both networks power hundreds of thousands of websites. They are supported by two large communities. A large and active community is a huge benefit to users. Whether you use Shopify or Magento, there are many talented and professional people available. They will guide you step-by-step through the process and offer valuable tips, from basic to advanced settings like extensions and apps.
Magento community is undoubtedly attracting a large developer and design team to its website. A large number of people have contributed to Magento’s growth over the past decade. Shopify has its community, which includes many experts who can assist with setting up basic and advanced settings.
Magento community: 464.269 people (updated 28/03/2022)
Shopify community: 958.913 users (updated 28/03/2022)
Shopify has a smaller group of collaborators and experts than Magento, but this is not a detriment. Magento is more open-source, which means that it has attracted more developers, designers, as well as other professionals. Shopify is focused on the end-user experience, but there are many companies that specialize in Magento store design and management.
Magento vs Shopify: Partner Programs
An international network of Solution Partners offers a wide range design and implementation services in a variety of industries, divisions, and geographic locations. They are available to help you no matter where you are in your digital commerce journey.
Magento’s partners and developers offer additional resources that can help you grow your business, and create commerce experiences. Shopify’s Partner Network is growing fast. As a Shopify Partners, you have free access to training courses, detailed documentation, and other tools to help you understand Shopify and grow your business. Shopify will give you access to the product roadmap and demos of future functionality. Partner support is available to answer any questions that your clients may have.
Shopify is still a smaller platform than Magento. Magento’s open-source nature means that merchants can do complex tasks on the platform, something Shopify doesn’t have.
Today’s consumers are looking for more than just products on online marketplaces. They want exciting shopping experiences. These expectations must be met by a platform solution that is flexible enough to offer new brand experiences on a regular basis. Each platform has its advantages and disadvantages. However, your situation will determine which platform is best between Shopify or Magento.
Shopify is recommended if you:
- Your store should be operational as soon as possible.
- You have an eCommerce website builder such as Squarespace, Wix or Weebly and want to upgrade.
- If you are just starting out in eCommerce, but wish to expand your business into full-fledged eCommerce.
- You will enjoy the convenience of a one time payment and the support of a team.
Magento is recommended if you:
- You are a programmer and would like to set up an online store for your small or large business.
- When it comes to programming, you want total creative freedom.
- Already have a worldwide following or international ambitions.
Shopify is the most widely used eCommerce platform. While they may have different approaches to eCommerce, both platforms have clear advantages in certain market situations. The first step in making the right choice is understanding your business. We hope that you will create an online store you are proud to use, regardless of which platform you choose.
Source : https://www.beehexa.com/blog/shopify-vs-magento