The Advantages of Subscriptions for B2B Ecommerce

Subscription-based ecommerce is increasingly popular for consumer products. Examples include grocery goods, pet supplies, and beauty products. However, B2B merchants can offer subscriptions, too.

B2B sales are traditionally relationship-driven — a sales rep disagrees with a buyer. That dynamic occasionally makes B2B merchants wary of electronic services and slow adopters of ecommerce. Likewise B2B decisionmakers are often unsure of how subscriptions apply to their businesses.

Digital-commerce subscriptions are easier than ever to implement. The operation is the same for both B2C and B2B. The difference is the kinds of products.

Benefits for B2B

The key for B2B merchants will be to identify items which clients overtake — for example every week, month, or year. Subscriptions eliminate customers needing to place individual orders while permitting them to control the frequency. Subscriptions can consequently be a blessing for B2B merchants and a timesaver for clients.

Subscriptions will:

  • Increase the lifetime value of a client.
  • Reduce customers’ workload.
  • Increase merchants’ earnings.
  • Reduce the time, effort, and cost of closing sales.
  • Create predictable, recurring revenue, which can help obtain financing and attract investors.

Consider the instance of Zogics, a distributor of cleaning supplies for wellness and exercise facilities. The business provides an”auto-ship” subscription option. Customers pick the frequency and quantity.


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Zogics’ auto-ship option enables customers to decide on the frequency and quantity.

Subscriptions can also supply B2B buyers access to premium content (for example, training) as well as goods, tools, or services that would not otherwise be available. Amazon Business does so with three”Company Prime” subscriptions –“Basics,””Little,” and”Medium.”

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Amazon Business provides three subscriptions:”Basics,””Little,” and”Medium.”


Businesses that buy products through coupons have unique needs. By way of instance, subscription clients could require access for a number of buyers, consistent custom pricing, and the ability to add customized products.

Consider how subscriptions will be most useful to your customers. In the screenshot below,, a supplier of industrial absorbent products, sends an email alert before sending a subscription arrangement, allowing customers to review and edit until it ships. sends an email alert before sending a subscription arrangement, allowing customers to review and edit.

When implementing subscriptions, Search for providers that:

  • Are PCI compliant.
  • Notify clients if stored credit cards are about to expire.
  • Prevent shipments if credit card payments didn’t process successfully.
  • Enable buyers to pick the delivery frequency at the initial purchase.
  • Allow users to modify the frequency or cancel the subscription.


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