The Next Evolution in Influencer Marketing: Organic Influencers People tend to think of influencers as celebrities or people with large followings on social networks when they talk about influencer marketing. “Influencers”, as…
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Sustainability in eCommerce: 8 Effective Marketing Campaign Ideas For Brands
Sustainability in eCommerce: 8 Effective Marketing Campaign Ideas For Brands Here’s how brands can market sustainability to shoppers: Shoppers are becoming more conscious of the importance of sustainability initiatives in and outside…
Marketing Automation Made Easy with dotdigital
Marketing is not only about setting up campaigns. It is about targeting the right audience at the right time, and with the right message. Every successful company heavily relies on different…
IT professionals should consider marketing certifications as a smart investment
Consumer expectations of brand interactions in today’s digital-first age are high. Customers expect that every interaction online and offline is contextually relevant, engaging, and seamless. These expectations are not only the responsibility of one…
How to Establish Affiliate Marketing Commissions
Prior to launching an affiliate program, merchants should establish their default commission arrangements. Here is the base commission rate which will apply to all your standard affiliates. You will still have the…